Chief Marketing Officer
Joy Dabeet is the Chief Marketing Officer at amana. Leveraging her 15 years of industry experience, she steers every facet of amana’s marketing and public relations to accelerate growth and streamline brand communications across all customer touch points. This includes market research, advertising, digital marketing (acquisition/ retention), content, design and data analytics
A key aspect of Joy's responsibilities is developing strategic and tactical marketing plans that strengthen amana's position as the leading neobroker in the region. As a data-driven marketer, she oversees a specialized full-funnel performance team that enables amana to create short- and long-term strategies tailored to target demographics. Her team’s data and performance analysis also support other departments in expanding amana’s community and cultivating product innovation.
Before joining amana, Joy was the Regional Marketing Manager for MENA at Amazon, where she led the company's efforts to raise awareness of its application-centric services and boost revenue. Prior to that, she led multiple marketing teams through innovation and brand change, including Dubai's Road and Transport Authority (RTA), United Arab Investors, Aramex, Arabian Radio Network, and Communicorp.
Joy is based in Dubai, where she lives with her husband and daughter. She is passionate about all things science and was a genetic engineer before pivoting into the world of marketing. When she isn’t at the office, Joy can be found running, doing yoga or enjoying a good book. She is an open-water diver, certified meditation instructor, and most recently, licensed Competent Crew (sailing).