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Information
Name
Diageo plc
Currency
USD
Market Cap
52.31B
Avg Daily Volume
1.11M
52 Week High
102.74 USD
52 Week Low
72.45 USD
Trading Hours
See hours
Business Summary
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, cachaça, tequila, brandy, and Chinese white spirit beverages, as well as Irish, Canadian, Chinese US, and Indian whisky. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Buchanan's, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
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Frequently Asked Questions
What does defensive trading mean?
Defensive trading means investing in stocks or assets that are less sensitive to economic cycles and tend to perform steadily during market downturns, such as utilities, healthcare, and consumer staples. It’s a strategy to protect your portfolio from volatility and losses during uncertain or declining markets.
Why are utilities a defensive sector?
Utilities are a defensive sector because they provide essential services like electricity and water that people need regardless of the economy, so their demand remains stable even during economic downturns. This stability leads to steady revenues and dividends, making utilities less volatile compared to other sectors.
What are defensive stocks?
Defensive stocks are shares of companies that provide essential goods or services, such as utilities, healthcare, and consumer staples. These stocks tend to remain stable and perform well even during economic downturns because their products are always in demand.
How do you trade defensively?
To trade defensively, focus on investing in stable, low-volatility stocks like utilities, healthcare, and consumer staples that perform well during market downturns. Also, diversify your portfolio, avoid high-risk bets, and consider using strategies like stop-loss orders to protect against big losses.

